Visiting our wine trade design client Le Verre Gourmand

Posted 9 years ago in brand identity, photography, retail design

In the past year we’ve worked on a number of great projects for our wine trade design client Le Verre Gourmand.

The first of these was the corporate branding for the company, which is based in the ski resort region of Chamonix and Megève, in eastern France. Following agreement of the design, the branding went on to appear on stationery, building signage, their fleet of delivery vans and online.

However, until last weekend we had never visited the warehouse and seen the logo in situ. So, given it’s August and it’s pretty wonderful in that part of the world at the best of times, but particularly now, last weekend we headed down to the small town of Passy where the warehouse is situated to take a look and take one or two photos for our portfolio.

A LONG WAY TO GO FOR A PHOTO…

We’re the first to concede that perhaps it might have been easier to ask a local photographer to snap a few shots of this project, but working in the world of ‘graphic design London’ doesn’t afford too many opportunities to go on a rather wonderful jaunt like this, especially with the promise of a few bottles of pretty decent rosé at the end of it.

So with a client delighted that we were so keen, we decided to throw caution to the wind and head down for a visit. This entailed flying into Geneva at an ungodly hour of Friday morning and driving down to Passy in the search of an out of town industrial estate…

And it turned out to be massively worth it. Both to see the local team again, as well as our logo design in action. It was a steamingly hot, beautiful day and the views of the mountains, and in particular Mont Blanc, were spectacular. Of course it was really fantastic to finally see our logo in action.

However, much like the time I arrived at our real estate investment firm client Mansford and found branded umbrellas, the real treat is when you find the logo in the most unexpected places. So it was an amazing bonus to discover branded jackets! Of course they weren’t in action in mid-August, but a real treat to see all the same.

Customised jackets – part of our wine trade design project for Le Verre Gourmand

Shelf-edge labelling – part of our wine trade design project for Le Verre Gourmand

WINE TRADE DESIGN PROJECT TWO: THE LABEL

Having finished the original branding project, we were asked to work on a wine label design for Le Verre Gourmand.

In all our years working on wine trade design projects, it’s been a huge goal to work not merely on the promotion of the product but actually on the juice being sold, so this was a particularly cherished project.

Seeing so many bottles of Chemin des Pins was really wonderful, and I was also surprised and delighted at the news that the brand has sold in the region of 75,000 to 80,000 bottles since launch last Autumn. It’s our great hope to do more.