Fieldwork: design for European financial services firm Veld Capital Partners

I began this year spending a few weeks working remotely in Cape Town. Since discovering it was possible to work anywhere, I’d been wondering if I could continue doing this, but on my own terms. Turns out, you can. Even better, distance and travel lends inspiration, context and language.

Veld in Afrikaans (and Dutch) means field, and while I was away I was often thinking of a new client of ours with that name. I’d hear the word used in everyday conversation and it would provide a memory jog to evolve what we’d been doing for them. The project in question was the brand and web design for European financial services Veld Capital – a piece of work that has ended up being deeply satisfying. The logo looks crisp and tight, the rendering of type is elegant. Moreover, it’s all backed up by a loose series of hand-made paint strokes we did here in the office, inspired by the flow of crops in a field.

 

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