When I ‘went it alone’ back in 2003, I rented a desk at an old printers on Munster Road in Fulham. It was a short walk from home and seemed to make a lot of sense with a potentially risky venture. I walked to work in the morning; there was a deeply enjoyable camaraderie with the guys who ran the office – it was the ideal setup. Time passed, the business grew and eventually we moved to our current studio at Stamford Bridge, but one thing has remained: we’ve stayed local. Our SW-centric-ness has served us well, essentially delivering good design in the community without that being our USP exactly.