Spring clean your business branding!

Spring clean your business branding!

With the turn of the year behind us, suddenly 2017 is well underway. The days are a little longer than they were and suddenly daylight is shining on certain parts of the office which suddenly look a little too cluttered. Time for a bit of a clear-up…

It makes me think: that could be advice on all sorts of levels. What about business strategy? Marketing? Corporate identity? It could be you too look around and suddenly realise – it’s time to re-work your business branding.

Needless to say (once we’ve done that tidy-up ourselves this afternoon) my team and I will be only to pleased to help you.

Having a great plan for your next step – goals, new clients to meet, sales targets, for instance – is a great starting point. There’s no point in just taking a new broom to your business if you haven’t a few ideas with what to do when you’re finished.

But if you don’t know where to begin, don’t worry…

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Year in review: Our best brand design of 2016

Year in review: Our best brand design of 2016

As 2016 draws to a close, we’re looking back over a busy year at some of the work we’re particularly proud of. Here I pick out the projects that make up our ‘best brand design of 2016’.

Previously I had posted about our favourite websites of the year, this post is reflecting on the brand identity work we’ve completed and a few projects which really stand out for me as being successful.

One general theme that stands out for me is that… there is none! Once again we’ve worked on the most extrordinarily random series of pieces of work. Everything from personal trainers in London, lawyers in California and lifestyle gurus in Spain… it takes all kinds to make our year.

I can’t wait to see what 2017 holds!

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Jeans Genius: a Los Angeles website design project for Saam Studio

Jeans Genius: a Los Angeles website design project for Saam Studio

My association with Matt Saam goes back many years, but it’s only in the last few months that we’ve started collaborating together.

The first product of this work – that it is newly online – is a piece of branding to establish his denim consultancy.

As well as devising the monochrome Saam Studio logo, our aim was to create a stylish piece of classic Los Angeles website design for the company.

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Law practice web design – Leyton Legal

Law practice web design – Leyton Legal

Over the past few months we’ve been working on our new project for a legal firm – a collaboration that has led to a new law practice web design project.

Leyton is a management consultancy and tax advisory business which is primarily based in France.

In June 2015, Leyton UK Partners LLP was established, launching its employment law services to businesses and individuals. To promote and formalise this new stand-alone service, Leyton approached us with a requirement for a stand-alone website.

The new website went live this week and is a great project, full of clear information, services, testimonials, details of their staff and an information-rich resource within the News section.

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Live Pura Vida: graphic design for lifestyle brands

Live Pura Vida: graphic design for lifestyle brands

This week sees the launch of Live Pura Vida, a new website promoting a holistic and healthy lifestyle.

I am really proud of this piece of work – it ticks all sorts of boxes for me creatively! In particular it gives us a fresh viewpoint on graphic design for lifestyle brands.

We’ve been asking questions such as;

  • what appeals to people today seeking a more rounded diet and lifestyle?
  • is it enough to just appeal to women?
  • …and how do you keep an open, fresh approach in that regard?
  • is it possible to really stand out in a very crowded marketplace?
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Web design for gyms and personal trainers: 365 Body Trainer

Web design for gyms and personal trainers: 365 Body Trainer

This Spring we’ve been working out with Charlie Knight – not literally (yet, anyway), but in a creative sense.

Charlie approached us earlier in the year to look at a new company, a brand even, that he was starting mixing personal training for individuals and corporate businesses with healthy retreats within the UK and Portugal.

It sounded pretty intriguing to us: we’ve long had an interest in working on web design for gyms and personal trainers and this seemed a great way to get involved with this sector.

The end results of the project truly exceeded my initial expectations – it’s going to be a highlight of 2016 for us.

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