Understanding luxury hotel branding – FBR Consulting

Understanding luxury hotel branding – FBR Consulting

Over the years I’ve had some really great experiences working within the hospitality industry – and more specifically, within luxury hotel branding. Interestingly that’s often involved hotels outside the UK rather than here at home. In particular, fantastic experiences doing a photoshoot in northern Italy and a boutique hotel Cape Town come to mind.

Then more recently we’ve been involved working on print projects such as menu systems for the Rosewood Hotel here in London which has been a great experience.

Now however we have a fascinating combination of the two – a London based agency with a client base almost entirely in southern Europe. This lovely project is the branding of an emerging marketing business focussing on luxury hotels.

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Political logo design: Policy Connect’s ‘Policy Snap’

Political logo design: Policy Connect’s ‘Policy Snap’

It’s always really exciting to get involved in the work of our long-time client Policy Connect – but particularly when it comes to election season.

We’ve been through this cycle three times with them over the years – and this time was the most unexpected. In fact the spontaneous nature of this election here in the UK inspired a new approach to coverage – a ‘Policy Snap’.

While we are very familiar with branding projects of all kinds of political logo design, this was a new challenge for us – and I’m really rather pleased with the outcome.

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New interiors web design: Church & Rose

New interiors web design: Church & Rose

Some of the best projects come about after a slow burn-type build up. So it was with Chuch & Rose, who first approached us to talk about a new look interiors web design for the consultancy back at the very start of 2017. I absolutely adore working on web design for interiors specialists so was immediately intrigued at the project. However the timing wasn’t quite right for them – so we waited a little. I confess that patience is not always one of my strong suits, but in this case it was rewarded and happily the phone rang a few months later with an instruction to begin work.

The lovely thing about Church & Rose’s work – at least from an outsider’s perspective – is that it is centered around comfort. I look at their interiors and immediately feel like I could relax in any of these homes. Quite a skill.

The other facet I am struck by is that, amid a set of British countryside homes on their portfolio, there is this very fresh, modern perspective.

This approach occasionally makes its presence felt in their more traditional ‘country home’-type projects too, something I find fascinating.

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Spring clean your business branding!

Spring clean your business branding!

With the turn of the year behind us, suddenly 2017 is well underway. The days are a little longer than they were and suddenly daylight is shining on certain parts of the office which suddenly look a little too cluttered. Time for a bit of a clear-up…

It makes me think: that could be advice on all sorts of levels. What about business strategy? Marketing? Corporate identity? It could be you too look around and suddenly realise – it’s time to re-work your business branding.

Needless to say (once we’ve done that tidy-up ourselves this afternoon) my team and I will be only to pleased to help you.

Having a great plan for your next step – goals, new clients to meet, sales targets, for instance – is a great starting point. There’s no point in just taking a new broom to your business if you haven’t a few ideas with what to do when you’re finished.

But if you don’t know where to begin, don’t worry…

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Year in review: Our best brand design of 2016

Year in review: Our best brand design of 2016

As 2016 draws to a close, we’re looking back over a busy year at some of the work we’re particularly proud of. Here I pick out the projects that make up our ‘best brand design of 2016’.

Previously I had posted about our favourite websites of the year, this post is reflecting on the brand identity work we’ve completed and a few projects which really stand out for me as being successful.

One general theme that stands out for me is that… there is none! Once again we’ve worked on the most extrordinarily random series of pieces of work. Everything from personal trainers in London, lawyers in California and lifestyle gurus in Spain… it takes all kinds to make our year.

I can’t wait to see what 2017 holds!

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Jeans Genius: a Los Angeles website design project for Saam Studio

Jeans Genius: a Los Angeles website design project for Saam Studio

My association with Matt Saam goes back many years, but it’s only in the last few months that we’ve started collaborating together.

The first product of this work – that it is newly online – is a piece of branding to establish his denim consultancy.

As well as devising the monochrome Saam Studio logo, our aim was to create a stylish piece of classic Los Angeles website design for the company.

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