A guide to keeping your website updated

A guide to keeping your website updated

In general there are two approaches to keeping your website updated: the first is general housekeeping to keep it looking fresh, the other tends to be a more radical appraisal of redesign or relaunch.

However I thought it might be interesting, as well as these two, to look at a couple of more nuanced approaches to maintaining a website. After all, despite the ever-changing options of programming technology – not to mention how design approaches change – websites are invariably online in their original form for several years at a time.

Designing, building and uploading content to a site from scratch also tend to be massive jobs from a staffing and project management perspective. So the ground-up reboot is not to be undertaken lightly.

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Spring clean your business branding!

Spring clean your business branding!

With the turn of the year behind us, suddenly 2017 is well underway. The days are a little longer than they were and suddenly daylight is shining on certain parts of the office which suddenly look a little too cluttered. Time for a bit of a clear-up…

It makes me think: that could be advice on all sorts of levels. What about business strategy? Marketing? Corporate identity? It could be you too look around and suddenly realise – it’s time to re-work your business branding.

Needless to say (once we’ve done that tidy-up ourselves this afternoon) my team and I will be only to pleased to help you.

Having a great plan for your next step – goals, new clients to meet, sales targets, for instance – is a great starting point. There’s no point in just taking a new broom to your business if you haven’t a few ideas with what to do when you’re finished.

But if you don’t know where to begin, don’t worry…

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Taylor & Hart – diamond jewellery website design for the American market

Taylor & Hart – diamond jewellery website design for the American market

It’s not very often that we start a large scale online retail project completely from scratch, let alone a retail one.

Yet this was the fantastic undertaking we were handed to work on by Taylor & Hart: a diamond jewellery website design brief.

The company focusses on creating beautiful, customised diamond engagement rings.

Our new site takes customers through every aspect of the process of choosing that special ring.

Taylor & Hart is a new brand established replacing the long-standing Rare Pink signature. With the next step for the company being a move into the American market, it was felt that it was worth considering a new name.

So with a subtle tribute to Savile Row tailors and using the British surname that sonically echoes a beating heart – a new brand was born.

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Year in review: our best print design of 2016

Year in review: our best print design of 2016

As 2016 draws to a close, we’re looking back over a busy year at some of the work we’re particularly proud of. Here I pick out the projects that make up our ‘best print design of 2016’.

Previously I’ve posted about our favourite websites and brand design projects of the year. This post is looking back at the print design work we’ve completed and the work which is most memorable and successful.

I found it rather hard to choose just one Policy Connect report, so I’ve included the two which book-ended 2016, including the last major print piece of the year which was launched at Portcullis House just two weeks ago.

There’s also something I’m really proud of – our first major award win as an agency for the Shine School Media project. I’ve written a little about that at the end of this post.

We firmly believe people love to hold a physical product – so here’s to lots more print in 2017.

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Year in review: Our best brand design of 2016

Year in review: Our best brand design of 2016

As 2016 draws to a close, we’re looking back over a busy year at some of the work we’re particularly proud of. Here I pick out the projects that make up our ‘best brand design of 2016’.

Previously I had posted about our favourite websites of the year, this post is reflecting on the brand identity work we’ve completed and a few projects which really stand out for me as being successful.

One general theme that stands out for me is that… there is none! Once again we’ve worked on the most extrordinarily random series of pieces of work. Everything from personal trainers in London, lawyers in California and lifestyle gurus in Spain… it takes all kinds to make our year.

I can’t wait to see what 2017 holds!

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Year in Review: Our best web design of 2016

Year in Review: Our best web design of 2016

As 2016 draws to a close, we’re looking back over a busy year at some of the work we’re particularly proud of. Here I pick out the projects that make up our ‘best web design of 2016’.

These projects cover a remarkably diverse range of work – interesting in a year where we were keen to double down on core areas of interest and specific industries.

It only goes to show that while we might target certain sectors we know really well and have huge experience with, at the end of the day, it all comes down to what work walks through the door!

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