My strongest memory of the KOA project was standing in the beautiful landscaped gardens of their property in Al Barari, about twenty minutes’ drive from the centre of Dubai. It was around 42 degrees and I was standing with Nik, the photographer, and he said, “alright, where do you want to start?”

Good question.

We were there to create a mood-led photography set that would inform our work on the KOA project and create a set of completely new, highly stylised, imagery to sit alongside the architectural library the team was building. It was the beginning of a defining piece of work that has just launched – and we’ve been involved in every aspect of the project.

This is the story of the KOA brand design, and how we worked remotely from London, in partnership with KOA’s brand strategy agency as well as in person, art directing locally in Dubai.