A visual surprise

A visual surprise

This week I was meeting with a new client who is commissioning an update to their logo. These are the sorts of projects I approach with kid gloves and a library-manner (all gentle footsteps and under-breath whispering) because I know they can go very well… or they can be a surprise.

And in today’s business world a ‘surprise’ never, ever implies it’s good one.

In fact, the dictionary needs to be altered to include a phenomena I have termed ‘corporate surprise’ which means: ‘that’s not what I was expecting… and chances are, my boss won’t like it’. In short: disaster.

In the past I’ve likened a corporate identity proposal to a plastic surgeon’s work – you’re paying for it, but when you wake up, you’ve no idea what the end result will actually look like. “It’s not what I expected” is a favourite line when people see a logo… but how could it possibly be?

But I’m taking a stand and want to argue for the notion of the unexpected – and to say that we can even add the word ‘welcome’ in front of the surprise. I believe it’s possible for clients to be excited by a project which is on-brief, but left-field.

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How to make Twitter work for your SME

How to make Twitter work for your SME

Running an SME is a busy life. People to manage, income streams to watch, clients to keep happy, new business to secure. And yet at the same time you keep on reading about how you need to spend time you don’t have on Twitter – are they mad?

Last month I started a series with the same sentiment – discussing how small businesses who aren’t on Facebook can make use of it as a marketing and public relations tool. An awful lot of people who don’t use Twitter tend to be similarly dismissive, a common sentiment heard being, “isn’t it all people gossiping, stoking revolutions in far-flung lands or getting instant news updates?”

Actually, it turns out, the use of Twitter that makes the news is almost beside the point. The key to success is knowing the impression your business needs to be making, and who you want to reach, because chances are, they’re on the platform, waiting for you.

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How to make Facebook work for your SME

How to make Facebook work for your SME

You’re busy. People to manage, income streams to watch, clients to keep happy, new business to secure. And yet at the same time you keep on reading about how you need to spend time you don’t have on Facebook – the very thing you wish your employees would stop filling up the day with when they should be working. The platform almost every big corporate actually blocks. Are they mad?

Possibly.

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How to beat Facebook at their own game

How to beat Facebook at their own game

A commonly-heard complaint about Facebook is that ‘it’s all ads these days’ and in truth I can see why. The rise of the ‘sponsored’ post and the need to make Facebook a profitable business for its shareholders has made this once-cosy form of communication into something resembling a marketplace. For a long time, posts by friends sharing photos seemed to dwindle; persistent messages from regular advertisers felt more like a constant bombardment. Little wonder: in a letter to businesses on the platform in March 2015, Facebook themselves recently said they have two million regular advertisers. Meanwhile anyone who’s read Facebook’s Terms even in a cursory way would have the nagging feeling that despite having nothing to hide, the more we share, the more data is created about us. Where we’ve been, who we’ve been with and what we have done is fair game for Facebook to sell as data.

It’s important to assess these perceived negatives around Facebook as a service to it’s daily users because as businesses who want to reach them, we are in many ways both their salvation and problem. To expand business we want to talk to a wide yet targeted audience; somehow reach out to this captive audience gently scrolling through their Facebook feed, usually on their phone.

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We’ve joined Behance

We’ve joined Behance

We've joined Adobe's image and project sharing social site Behance. It seems like a great way of sharing projects socially among business and creatives alike, so felt like a good fit for us.

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