Identity

The Alexir group of companies trade in various sorts of specialised packaging, whether it be in industrial food co-packing or customised printing and die-cutting packaging for a variety of consumer products (and much more besides).

Previously, Alexir had a corporate identity which had a variety of different treatments depending on the branch of the company. This new identity brings all three companies under a single banner and pulls their identity into line across the board.

The identity has been specifically designed so that the 'A' can be removed as a specific identifying branding element (see below).

The logo has been designed using a customised version of Emigre's typeface VistaSans.

What's next...

The visuals below show elements of the first stage of a large roll-out of the new identity. These will include a network of websites, brochures, commercial signage, internal literature and even large-format vehicle branding.