Identity

BFO (Big faceless organization) produce high-quality Java software components for the international business to business market.

Amid a potentially dry subject matter, the brief required the new identity reflecting the company's quirky name and sparky, intelligent personality.

With this in mind, a design was created that employs striking imagery invoking the Directors' enthusiasm for Feng Shui. In addition, the asterisk symbol has become a key part of all their branding, appearing on everything from the stationery, to the file names of the computer files they produce.