Harrys of London

Stationery

Harrys required a clear, elegant stationery design but posed a problem - how does a logo which always appears white on black appear on white stationery?

The problem was solved two ways. Firstly, with a black panel on the letterhead, with the logo white out, and the heron insignia foil blocked in black at its side. Secondly, the business cards used a thick black card, onto which all information was blocked with a matt white foil. The heron was blocked with a shiny finish onto the matt black paper for a final finishing touch.