C3 brochure

This project expanded a launch brochure that was created by Conran Design Group for the Hamburg Car show. That brochure used the concept 'out of the ordinary' to offer a unique selling point for the car. My job was to expand beyond the mainly pictorial initial brochure, to the worldwide forecourt brochure describing the many features and details of the new car.

A clean, colourful style was maintained throughout, creating a light-hearted feel to the car brochure that avoided an overt concentration on technical details and showcased the ways in which the features of the car could enhance and simplify the driver's lifestyle

Spreads from the Citroen brochure