Identity

Dragons in Europe is a company offering Mandarin Chinese tuition to business professionals. As such, they required an identity which had a modern but conventional corporate look and feel, which was developed for them.

Adopting a literal approach for the design, the new identity uses a map of Europe inter-twined with the chinese symbol for 'dragon'. The logo uses a slightly developed version of the typeface Dynasty, which is a Device font.

The stationery was embossed from the rear to emphasise the Chinese character and add extra impact.