Identity

Esperite, a financial and data security company, required a modern, bold identity that gave them scope to expand into different areas in the future yet reflected their core business.

The identity uses a subtle graphic image of a locking mechanism to imply security alongside a tagline explaining their nature of business. The type used in the design is a slightly customised version of G-Type's font 'Precious Serif'.

Incidentally, Esperite is a mineral most commonly found in North America and becomes luminescent when UV light is shone upon it. It actually has no bearing on the business of the company beyond that the owner liked the name.