Identity

Specialists in assisting the transition of Americans who have moved to London, FG Consultants aim to provide a high-end service to their discerning customers. In creating the identity, it was decided to use a smart serif typeface and simple typography to convey these brand values. Red and blue, the favourite colours of the directors, also usefully provides a nod to the colours of the American and British flags. The stationery was further enhanced by being embossed.