Indusfoto

Corporate identity

Until this new design, Indusfoto's corporate identity hadn't changed for many years. A decision was made in-house to scrap the previous look completely and start from scratch.

A solely typographic solution was devised using a modern, clean typeface that avoided the use of cumbersome icons trying to explain what the company did. Their back-catalogue of impressive work does the talking on their website - the chief place where new clients would encounter the logo.

By turning the logo on its side (effectively creating a capital 'i') and applying the logo over imagery on other printed collateral, the identity has a life beyond sitting on a white background.