New College Capital

Identity

This identity was designed to be a discreet, formal corporate logo for New College, a private investment management firm based in London, Milan and New York. The symbol is intended to both embody a 'plus' sign as well as show NCC succeeding in a crowded market.

The logo features a slightly modified version of the typeface 'Fedra Sans' designed by Peter Bil'ak at Typotheque in the Netherlands.