Corporate identity

Until this new design, Indusfoto's corporate identity hadn't changed for many years. A decision was made in-house to scrap the previous look completely and start from scratch.

A solely typographic solution was devised using a modern, clean typeface that avoided the use of cumbersome icons trying to explain what the company did. Their back-catalogue of impressive work does the talking on their website - the chief place where new clients would encounter the logo.

There was also the feeling that by turning the logo on its side (effectively creating a capital 'i') and applying the logo over imagery on other printed collateral, it would have a life beyond sitting on a white background.

In addition to this, a different image is featured on the back of each member of staff's business card. This was extended to include the compliment slips, which have three variants. An example of one of each is below.

The typography is based on a customised version the Device typeface 'September'.