Identity

Lobes is (pardon the pun) the brainchild of entrepreneur Alison Kibble, who runs a successful consultancy for science and technology businesses helping them to become more commercial or business-savvy.

The identity combines the visual image of a brain-scan with the tools Lobes' clients will be using - the numbers and mathematical symbols of their trade and mirrors them left and right to echo the brain.

The design uses an adapted version of the typeface Filosofia, originally designed by Emigre.