Identity

MacWhirter had been using the same identity for many years containing a graphic representation of hot air rising and cold air falling. The new identity is a 'move on' from the previous logo, maintaining not only a sense of continuity to avoid alienating current customers, but also the heritage of the company. In addition, a 'cloud' motif was developed to represent fresh air and the impression of purity.

Folder

A folder was created explaining the services MacWhirter offer as well as the history of the company and suppliers and high profile clients. In time, inserts showing case studies of different jobs completed can be inserted, meaning the folder can be customised for potential new clients.

Stationery and other collateral

One set of stationery needed to be created which would be used in MacWhirter's different offices around the UK. Saving money on repetitive, inconsistent stationery, the new paper and compliment slips use the cloud motif on the rear and ordered typography at the base.

Top right: MacWhirter logo
Second: Folder
Third: New stationery
Fourth: London shopfront