Identity

Prime Interiors is a premium office interiors consultancy based in the Wirral. Offering guidance to firms large and small, the company needed an identity which would speak to their primary customer base, office managers, and also appeal to professional interior designers and specifiers.

The identity uses a slightly adapted version of the typeface Chalet, originally designed by House Industries in Yorklyn, Delaware, USA.

Stationery

The stationery needed to keep the premium look and feel established and continue it's slight sense of fun and lightness of touch throughout, which led to the creation of a pattern using the 'P1' part of the logo which appears on the rear of the stationery.