Identity evolution

Originally devised as a manufacturer of consumer brands, Rapid Dissolve Technologies had evolved into a business-to-business confectionery and pharmaceutical supply company specialising in custom-packaged edible strips. With this change came a necessary re-branding and a more serious identity.

Based on the giant rolls of film which Rapid Dissolve produce, and using a slightly customised version of g-type's font Digitalis, the design which both maintains the company's quirky personality and gives them professional flair.