An
evolving branding
In 2003 we
first designed an exhibition stand for St Paul's which was used
at World Travel Market.
In commissioning the 2005 stand, part of the project was to update
St Pauls' branding to reflect the extensive cleaning the cathedral
has undergone.
We created this concept (at right) updating the red colour currently
used, as well as a gray opacity which appears across images. The
typeface used is Emigre's Vendetta.
Visitor, marketing and events leaflets
The new Cathedral
visitor leaflet was launched in May 2005 and is a narrow booklet
with maps of the Cathedral floor as well as the crypt. The detailed
information is translated into seven languages with hundreds of
thousands of copies printed.
The marketing leaflet was launched in September 2005 and will be
circulated to hotels around the UK. This was then followed by an
events leaflet for Easter and Holy Week 2006, which will be repeated
every four months.
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Other work for St Paul's
In addition to the branding project, our work for St Paul's also
includes
promotional posters, corporate
literature and an exhibition
stand.
See
more:
Identity
and branding design clients
Web design clients
Exhibition and event design clients
Corporate literature and art direction clients
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Top:
The St Paul's visitor's, marketing and events leaflets
Centre: The visitor's leaflet cover translations
in Chinese, Spanish and Japanese, three of the seven international
languages into which the leaflet is translated
Bottom:
The Marketing leaflet unfolded
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