Richard P Chapman
Mountain
St Paul's Cathedral
     

An evolving branding

In 2003 we first designed an exhibition stand for St Paul's which was used at World Travel Market.

In commissioning the 2005 stand, part of the project was to update St Pauls' branding to reflect the extensive cleaning the cathedral has undergone.

We created this concept (at right) updating the red colour currently used, as well as a gray opacity which appears across images. The typeface used is Emigre's Vendetta.

Visitor, marketing and events leaflets

The new Cathedral visitor leaflet was launched in May 2005 and is a narrow booklet with maps of the Cathedral floor as well as the crypt. The detailed information is translated into seven languages with hundreds of thousands of copies printed.

The marketing leaflet was launched in September 2005 and will be circulated to hotels around the UK. This was then followed by an events leaflet for Easter and Holy Week 2006, which will be repeated every four months.

 



Other work for St Paul's


In addition to the branding project, our work for St Paul's also includes promotional posters, corporate literature and an exhibition stand.


See more:


Identity and branding design clients
Web design clients

Exhibition and event design clients
Corporate literature and art direction clients

     


     
     
     
     
     

Top: The St Paul's visitor's, marketing and events leaflets
Centre: The visitor's leaflet cover translations in Chinese, Spanish and Japanese, three of the seven international languages into which the leaflet is translated

Bottom: The Marketing leaflet unfolded

 

 

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