The Prodigal Guide
A completely new genre of web design . . .
(for us at least)
The Prodigal Guide is, as the name suggests, a site devoted to those things in life which, strictly speaking, one does not actually need – but which one covets.
Our job was to transform the site from standard Wordpress blog template to an entirely custom-built design within a custom-built content management system, porting all existing content to the new site.
As part of the redesign we became obsessed with the idea of making a magazine site like this as readable and clear as possible, minimising visual detritus and putting content front and centre.
The site features specially-commissioned illustration by Lucy Davey.
