Poll branding

The brief from you YouGov was to provide a branding logo for fourteen of their different polls. Each provides a different service and required a separate personality, whilst retaining a common design theme.

The logos have been designed to be fresh and modern using bright primary colours, but in a simple, unfussy way. A selection of favourites are shown below.

Folder

This 6-page folder was designed to be a combination of document-holder and brochure. Inside, full details of all YouGov's products are listed as well as featuring a pocket containing inserts which are tailored to each reader. The folder was launched at a high-profile event in March 2004 at the Mall Galleries in central London.

The folder has proven so useful that a second print run of 2,000 further copies was ordered.