Oddbins Wine Fair

Oddbins Wine Fair

Oddbins asked us to help re-launch their popular wine fair. Our response was to devise a new identity for the fair inspired by Italian travel posters of the 1950s. To achieve the full effect, we screen printed the poster for an authentic, hand-made feel that softened the hard lines and off-set the edges of the poster.

The result was this gorgeous cool design which created a single, bold look for a fantastic event.

Oddbins Wine Fair

OVERALL VISUAL LOOK

Having designed the poster, the creative marketing team at Oddbins briefed us to make the blue and white look a key feature of signage throughout the event.

The poster complimented and ‘popped’ against the wonderful and unusual interior design which was a continuous theme throughout the fair, all in white.