Branding and web design for medical services firm BeSure Testing
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Launching today at the House of Lords: the new report for the All-Party Parliamentary Carbon Monoxide Group, part of our ongoing series of Policy Connect report design work.
How to design striking graphics for a report which concerns the dangers of an invisible gas did fox us for a moment, I don’t mind admitting.
However, as with all the best things, the look of the piece came to life when someone had a tangential random idea and mentioned that sheet of dangerous objects you aren’t allowed to take on planes which is on a check-in desk at the airport…
The report focusses on changing the behaviour of a variety of differing groups to ensure more awareness of the dangers of Carbon Monoxide. So for each group (the fire service, for instance) or topic (the largely unknown dangers of careless barbecue use at campsites) featured, we designed an pictogram… and so the whole project came to life.
Two feature pages which act as dividing sections in the report.
Introduction page using the icons in a different way.
A one-off design explaining the correct use of a Carbon Monoxide alarm.
We’re also blushing a bit at some of the feedback on social media…
@Naomi_Turner @richardpchapman @haleybowcock @APPCOG_UK It’s gorgeous.
— Thomas Kohut (@ThomasKohut) January 19, 2015
@richardpchapman @haleybowcock @APPCOG_UK very impressive indeed *applause*
— Naomi Turner (@Naomi_Turner) January 19, 2015
@ThomasKohut @Naomi_Turner @richardpchapman @haleybowcock @APPCOG_UK Stunnig job. Love all the graphics.
— Jess Bridgman (@JABridgman) January 19, 2015
@richardpchapman many thanks to you and Olly for your excellent work! @APPCOG_UK
— Haley Bowcock (@haleybowcock) January 19, 2015
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