New print design: Shine Awards 2015

We’ve been involved in the Shine School Media Awards for around a year and a half now.

Back in January 2014, I met with the chair and lead print sponsor and talked about things we could do for the awards and that led to a brand, icon and logo design, print brochure for the award winners and in January this year, a new responsive website design.

It’s been a lovely project to be involved with, not least because the team behind the project are so enthusiastic about embracing fresh ideas and keeping as up to date as possible. The entrants are mostly in their mid-teens, so probably about as savvy as you can get in terms of consuming and producing digital media, so it has been a fascinating exercise keeping up with them and finding out how they responded to the event.

This year we produced the winners book again, and saw it for the first time at the ceremony yesterday.

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The Great Hall at Stationers’ Hall on awards day

It’s always fun to tune up a design from year to year and so we created a new front cover this time around, as well as adding new ideas to the design of the interior layout – and working on new pages such as some of the more ‘advertorial’ sections provided by the Stationers’ Company and Foundation.

We worked with Pure Print Group and Denmaur Papers on the winners’ book and they supplied a fantastic end product – including a gorgeous spot-UV varnish on the front cover. The paper used as a new one for us: Amadeus recycled and we used a silk for the front cover to best accent the spot-UV and an uncoated text section. As last year, it was such a thrill to see everyone leaving with their book at the end of the event and searching frenziedly through it to find their work. Plus of course, it’s a great piece of new print design for the portfolio a little different from our usual business and political report design work.

The selection of work was better than ever – I was lucky to see the full selection of work at our initial judging session in May – and it was fascinating seeing all the entrants poring over their competitors’ publications.

It was a massively social media-centered event and I ended up taking the iPhone with the Shine account on it and live-tweeting the awards as everyone won. Made for rather a frantic afternoon, but the real-time response was very rewarding. Another new experience chalked up…

I’m at Stationers’ Hall today for a great event rewarding students who produce school magazines #shinesma2015

A photo posted by Richard Chapman (@richardpchapman) on

So it’s over for another year and now begins our preparation for 2016, including tuning up the website and adding all 2015’s winners plus a download of the winners book. The work continues…

More about the 2015 Shine School Media Awards including the identity and web design projects