financial logo and web design

A fresh twist on financial logo and web design

This summer we’ve been working on a re-design for Longwall Ventures, a business which invests in early stage companies in the healthcare, science and engineering sectors. Keen to move on from an unloved piece of branding, they asked us to work on a financial logo and web design project to re-imagine the company, from a visual point of view, almost as a competitor to the companies they’re interested in working with.

 

IDENTITY

The end result of the Longwall logo project is a really clean piece of logo design which I’m really pleased with.

To achieve this, we explored a series of possibilities based around Longwall Street in the centre of Oxford, after which the company is named, and this perspective design proved the chosen end result. Our finished design will appear in most situations black, but explodes into colour when applied.

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Core branding, part of the financial logo and web design for Longwall Ventures

I think this approach to financial logo and web design works particularly successfully as it gives the business two faces – one elegant, sober and corporate, and another which is fresh, colourful and bold.

For me this duality of branding gives Longwall Ventures a really sound basis to approach both the bodies who fund them and a more serious investment approach along with the often quirky, incredibly futuristic (we are talking space and bioscience here) companies they invest in.

 

WEBSITE

With the new logo complete, our attention focussed on a great-looking website for Longwall.

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Internal website page, part of the financial logo and web design for Longwall Ventures

Central to achieving a modern, coherent look, we expanded the design to use its core colours, giving an immediate bold, clean impact. The colours then appear elsewhere in the design in a secondary capacity, backing up and enhancing the content.

This is a classic example of a financial logo and web design project where the design of a modern identity interplays with the rollout of the branding using a holistic approach to the work.

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Internal website page, part of the financial logo and web design for Longwall Ventures

 

PRINT DESIGN

A key part of any brand roll-out are the final printed pieces – and we’re really looking forward to these gorgeous business cards being in general circulation. We’ve also designed letterhead and compliment slip as standard with a project of this kind.

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Business card designs, part of the financial logo and web design for Longwall Ventures

 

Read more about this project

Visit the Longwall Website (external link)

 

Our work: quick links to key financial services website design projects

Below are a series of Legal, Accounting and Financial Services website design projects we’ve worked on:

Mansford – Absolute Return Real Estate

Montrose Capital

Freedmans Law