Creating a bespoke business image library

Creating a bespoke business image library

Whether designing a website or preparing a branded image for a LinkedIn news post, whatever we seem to do, our work has a constant hunger for good photography.

Inevitably perhaps, I’ve always had a point of view on the shots we are given to work with. In a nutshell this is: for a brand, consistency of quality and visual style wins.

The rather wonderful thing is that these days, I get to have a say in how that part of the process works. In the last few years, in a rather subtle way, working with a client in the process of creating a bespoke business image library has increasingly become central to my work.

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True blue: Shine 2019 is a case study in modern print design

modern print design

It’s our sixth year working on the Shine School Media Awards project and every time we get involved, something fascinating comes out of it that none of us expected.

The Awards programme recognises talented young people from around the UK who produce a school newspaper, magazine, podcast or website. Each summer, nominated students gather at Stationers’ Hall in the City of London for a day of workshops, talks from industry experts and of course an exciting and frequently moving awards ceremony.

Our design job is to create an overall look for each year’s awards including a ‘step and repeat’ backdrop for photos or selfies, a day programme and a forty-plus-page book of the winning and highly-commended students and sponsors’ ads.

Our goal each year is the same – to create a fantastic piece of modern print design.

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It’s ski season… in June

We’ve been working with Matt and Emma Simpson on the branding of their skiing business Alpenglow since 2014. Giving shape to their business plan, we devised their launch branding with its bold elegant icon. The project then became a textbook example of web design for startups.

Chiefly an online business, from the outset they wanted their website to be a clever hybrid of online booking and personal concierge service. Human interaction, testimonials and recommendations has ended up at the centre of all successful online businesses over the last ten years – so their instincts proved to be dead on from day one.

Since the launch we’ve done assorted updates to the site, for instance working on the chalet pages, creating new icons and designing additional feature pages. These are the usual requirements of a site of this kind as a business grows. However we find it satisfying that even as we see a massive reboot of the site this week, it’s still a recognisable evolution of the design we brought to market with the team at Alpenglow five years ago.

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Designing a sister brand: Northbank Speakers

A year ago, we were hard at work completing the launch website for talent and literary agency Northbank Talent Management. The result of months of work, that site launched on the 31st May 2018. The project was a rebranding of what had been up til that point Diane Banks’ eponymous literary agency. With a single move, the business had a completely fresh start.

The new name and branding expanded into a wide range of print and social media as well as, most visibly, an expansive website which we custom-designed from the ground up. From a standing start and completely new URL, Northbank’s website now has sometimes several hundred visitors a day. Exciting stuff.

There’s more to come too. Today we’re unveiling a surprise – over the last few weeks we’ve been designing a sister brand as a standalone entity: Northbank Speakers.

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The Barbican: a gutsy approach to design for campaigns

design for campaigns

The Barbican Estate is an internationally recognised Grade II* listed brutalist masterpiece revered by students (young and old) of the genre and most crucially by its residents.

You wouldn’t think such an icon it would be subject to fundamental structural change – but it seems there are no sacred cows when it comes to London’s built environment in 2019. To local dismay, the City of London School for Girls has announced proposals for a significant expansion within the Barbican Estate.

Supporting a grassroots appeal to debate these plans, we have built a new photography library and created materials for the press to give life to this nascent movement. This has unexpectedly turned into a smart little design project – and a great case study of graphic design for campaigns.


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Take your website to the next level: AlgoMe Consulting

Take your website to the next level

This is very much ‘part two’ of a story. A sequel of sorts.

Last summer we helped launch AlgoMe Consulting as a standalone business from its sister business, a corporate recruitment platform. The business plan was based on the experience the management team already had blended with the contacts amassed building the platform. It was the ideal springboard for a high value management consultancy.

The work we did at the time set a distinctly different tone from their recruitment platform platform, defining the new entity in bold, colourful terms with distinctive imagery.

Now, not even a year on, their next move is similarly eye-catching – an online reboot that is a great example of how to take your website to the next level.

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