When is a website not just a website? My answer: when it helps you out. I don’t just mean that the site sells something or lets you source information like a train time (though those are both really helpful), but when you can actually retrieve something almost physical that you need.
I mention this because we’ve been thinking recently about the ways in which websites can actually move beyond being just a ‘business portfolio’ and evolve into an interactive, genuinely useful, perhaps even personalised resource.
No doubt there will be many industries for which this idea of a site being genuinely personalised in the future, but in the first instance we’ve been working on a fresh take on secure client login areas for financial services businesses.