At the end of 2017 we were approached to work on the total re-brand of literary agency Diane Banks Associates. After over two years of planning, the management team had decided to fundamentally re-consider their business offering.
Today if you’re an author you don’t just write a book and then retreat back to your desk to start on the next one. There’s a world of talks, tours, social and traditional media where the lifespan of your work is extended.
With this, the traditional notion of a literary agent has fundamentally shifted… to one of thought leaders across multiple disciplines and exposure. The notion then is to take on clients with a far wider set of disciplines. This was no ordinary creative project – we were creating a new media brand design.
The end result of all this preparation is now revealed – and it’s called Northbank Talent Management.