Bringing classical music history to life with a unique charitable foundation web design project

charitable foundation web design

To set the mood of an evening, you need the right music. I’ve a friend who enjoys playing Noel Coward on a Saturday night as he mixes cocktails. When he puts that tinkly piano accompanied by snappy wit on, everything just feels buzzy, chic – as though Princess Margaret is about to arrive amid a summer dusk.

The choice for some is jazz – others opera, I always admire a quirky choice I’m unfamiliar with. It’s intriguing how we discover particular music that’s from a bygone era, from amazing singers, long passed away. ‘Music never dies’ – these extraordinary voices, once recorded, are never lost.

We’ve just completed a piece of work which I like to think contributes to the recognition of just such an artist – a charitable foundation web design project for classic English opera singer Jennifer Vyvyan.

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Ensure the the maximum impact of post-merger rebranding

post-merger rebranding

As businesses evaluate the future, every company is assessing the landscape and making tough choices. For some, this will mean a fundamental re-think, often involving a merger or buy-out with former competitors. Restructuring is disorienting but requires fresh thinking, to really get creative – on every front.

With a blending of assets, perhaps following a capital raise and a reboot of how a company works, we’ve often helped with parallel visual changes in terms of how it looks, too. When two companies merge, the new blend of personalities means considering if that requires new branding. Often at speed.

So, now’s the time to start planning. Post-merger rebranding requires ingenuity, using budget carefully to ensure maximum impact.

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New branding and website for a Chelsea style guru

chelsea style branding website

The nature of our work – designing, being creative, looking after our clients, completing the projects commissioned – hasn’t changed in the past three months, but the delivery and communications of the work? That’s another story. We now have a set of new clients for whom we’ve written proposals, started projects, designed an identity and gone live with websites – who we’ve never met in person.

Meeting via Zoom has become not just acceptable but the standard, saving everyone involved hours of travel and waiting around without negatively affecting the work. Meeting in person does have it’s benefits though. Designing an identity means understanding personalities – and that’s particularly true of what I call ‘signature businesses’ (like mine!) with the name of the owner at the top of the page. A case in point of such a recent ‘lockdown client’ project is this new branding and website for Chelsea style guru Alessia Nicolini.

Here’s the remarkable thing: I’ve still not met Alessia in person – despite it turning out that she’s a neighbour, running her office from the same building as us. But we’ve made it work – very well – and I am incredibly pleased with the outcome.

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Fully charged: a new wave of tech startup logo and web design

tech startup logo web design

Everything has a battery in it. Things that we could never have imagined needing one, now require a power source. Thermostats. Doorbells. Picture frames. All need charging – and crucially, all contain the same sort of lithium battery we’ve been using for decades. The devices they reside within may be cutting edge, but the source of their power is another matter.

That’s not true progress and certainly isn’t sustainable.

There are teams all over the world working on this problem, but one of them, LiNa Energy, a startup at Lancaster University, is working on a new type of battery platform using sodium. Our role has been to work on a rebrand project – which has turned out to be a superb case study of tech startup logo and web design.

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Defining a visual language for MovePlan

Defining a visual language

When I describe the creative design work we’ve done, I’m usually discussing the culmination of a project during which many of the elements that make up a rebrand have dovetailed. These usually start with a logo design project, considering colour, type, then how the brand appears in print and online.

It’s often months of work and reaching the ‘finish line’ is always a very satisfying moment. We’ve recently completed one such project, for global business change consultancy MovePlan. I found one aspect of the project particularly satisfying – defining a visual language for the business, in this case by building them a library of brand imagery. Over a period of three months, all the photographs in this project were shot by renowned architectural photographer Alistair Nicholls – with my art direction.

Since it will be a while before we’re out doing photo shoots again, I thought it might be interesting to reflect on that project and the creative process behind the work.

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How do I plan a rebrand? The MovePlan story

How do I plan a rebrand?

Over the past six months we’ve been working on a series of great brand and web projects. This is one of the biggest and covers nearly all the disciplines in which we work. Our client is the global business logistics consultancy MovePlan.

Their brief to us was to retain their longstanding brand identity and update it by working on a fresh approach to all the ‘moving parts’. This has covered in particular creating a library of custom photography which we’ve applied to the digital assets they use for sales.

With so much uncertainty around today, the kind of project where a strong, familiar brand is updated with better marketing may suit many businesses. In particular those with one eye on ‘what comes next’ and how best to use a squeezed marketing budget. Strategic thinking is the order of the day and this project is a great answer to the question ‘how do I plan a rebrand?’.

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