It’s been quite a week – wrapping up one logo project, just beginning the identity for something else.
It’s enjoyable work but by far the most labour-intensive that we do. When either a marketing lead or entrepreneur hire a designer, they usually expect creativity. We’re happy to oblige – it’s just that the end result tends not to be what they expected. Because how could it ever be?
We just aim high and hope the result is a pleasing one.