Having worked for both luxury hotels and a wide range of corporate businesses over the years it seems logical that we might somehow combine the two. I must admit I never saw how we could creatively exploit the link – until recently.
My thinking has been that with a strong brand culture, most of the larger hotels in London logically focus their online presence on their customers. Then, invariably this sort of marketing-led creative work is handled centrally at a headquarters in, for instance, Milan or New York. But hotels are a business like any other and require a corporate side to their branding.
The first requirement of this is usually the part that makes the hotel tick – staff resourcing. It’s this interesting crossover of corporate and luxury that recently led us into our first luxury hotel web design project – for the Bulgari Hotel in Knightsbridge.