Over the past six months the team and I have been working on what I’ve come to think as an almost sentimental journey. For sure it’s also been clear-eyed hard work, but there’s something wonderful about seeing a classic brand being given the platform it once always enjoyed.
I’m talking about ORIS, a classic, decades-old southern-German manufacturing name that in recent years had begun to slowly disappear amid a welter of corporate machinations.
We were first offered the chance to consider the brand almost two years ago and it seemed so obvious even then that this business had bags of brand equity, the elusive wonderstuff that design and PR agencies the world over yearn for.
Today, it’s back with nothing less than an epic creative commercial relaunch.