Everyone loves new beginnings. That visceral thrill of a totally fresh start. Some people thrive on the adrenaline of casting everything old to the four winds and reimagining their home, personal life… and of course, business. While I couldn’t live my entire life this way, for me there’s a jolt of this feeling every time I discuss a ‘blank slate’ project with a completely new client.

It’s for this reason that I’ve never been able to resist working with a startup.

There’s an amazing creative freedom that few other opportunities offer, so few barriers and preconceptions. In recent months a venture capital brand and web design project has fulfilled these impulses – for a new firm called Moonfire Ventures.