How best to convey a sense of exclusivity? Whenever designers face the challenge of creating something that stands out, the best way is to define the brand in a distinctive way. That’s great but in a world of aspiration, the fundamental question is… how?
Devising the brochure design for lifestyle management business Thadeus, we quickly realised that they work in a very distinctive way. So designing for them could follow this lead.
A simple way of describing this difference is to say that Thadeus are as likely to be sourcing a pair of limited edition trainers as an Hermès handbag.
There’s a combination of thoroughness with informality and they apply the same vigour to both searches.