Brázdová IP
As a specialist in commercial IP mediation, Veronika Brázdová inevitably acts as a bridge between the parties she represents. This idea of ‘bridges’, both literal and metaphorical, was one we kept returning to in our early briefing conversations, so it seemed only right that the logo Veronika chose for her new legal advisory firm contained one.
In the end, the minimal design that was chosen used colour and negative space to amplify the metaphor further – the bridge was one to be crossed, nothing was a foregone conclusion.
With sustainable technology forming the central focus of the firm’s client base, we chose themed images for the site carefully so they sat alongside the images of elegant bridges across the launch website. These blend with brand graphics inspired by the logo, framing and amplifying the services of a unique and promising emerging practice.
“The bridge motif in the logo was a brilliant idea. The ocean-inspired palette references the natural world and the photographs highlight sustainable technology. The combination accurately reflects the sector I specialise in.
“The website layout works really well for the viewer and at the same time has a strong visual impact. There are also so many seemingly small but very clever elements that have been thought through carefully. The result is a brand that combines a broad perspective with close attention to detail, which is what someone who is both a patent attorney and a mediator has to do.
“It was fascinating to watch how you translated my ideas into a visual identity that is just right for my practice. The outcome is a brand that’s both distinctive and appropriate for my business.”
Veronika Brázová
Founder, Brázová IP
Contact us
If you require design work to this kind of exacting, high spec we would be really interested in working with you.
+44 20 7351 4083
info@richardpchapman.com
