Fraser Giles Partnership
Fraser Giles Partnership is a bespoke executive search firm based in the heart of Chelsea focussing on the travel, leisure, retail and hospitality sectors.
We were approached to design a new business website, but as the project has progressed, our work for Fraser Giles has involved many aspects of what we do: branding, print, photography/art direction and a completely new website.
The starting point for the branding was to retain the company’s pre-existing brand marque and apply the classic typeface Gill Sans. This subtle update refined the identity and created a fresh approach which informed all our creative decisions.
One of the most creative aspects to the project as been our suggestion of creating a consistent ‘visual aspect’ to the branding. Working with our long-time collaborator, architectural photographer Alistair Nicholls, we have created an extensive library of imagery which can now be used across every aspect of their client touch-points – including presentations and the company e-brochure.
What we did
- Brand development
- Web design
- Photography and art direction
- Stationery design and printing
We approached Richard Chapman Studio as we were in need of a branding overhaul in the form of a logo rework and new branded stationery, as well as the build of a new website; my goodness did Richard and his team deliver.
Richard listened closely to what we wanted and took our vision on board entirely, immediately understanding what Fraser Giles Partnership is all about, whilst inputting just the right amount of his own expertise to create the best version of a rebrand we could have imagined. I trust Richard’s eye implicitly and he provided spot-on design advice. It’s the finest attention to detail provided by Richard’s studio that makes them stand out in their field.
Following such a successful first project with Richard and his team, we didn’t hesitate to return to them when we launched our monthly newsletter, FGP Meets. They designed a bespoke email template which fit our brief perfectly – given minimal guidance from us, Richard fashioned a clean, smart and on-brand digital publication. Both Richard and Kyle were beyond patient and helpful throughout the entire process; no request was too much and it has been a joy to work with them both.
Richard Chapman Studio helped shape our brand into what it is today and I look forward to continuing to work with the team moving forward. I cannot recommend them enough.
Fraser Giles Partnership