Alpha Insurance Analysts

Driven by a combination of strong personalities and an enviable reputation, working with Alpha Insurance Analysts has been a fascinating and deeply satisfying experience.

We were approached with a brief to consider both a completely new corporate identity system and reimagined financial services website for Alpha. Data driven – and with an eye on the insurance markets as well as global events which impact them – the new site we’ve built is both muscular in detail and granular in its field of coverage.

We chose to focus on a distinctive set of colours which would set Alpha apart from other organisations in its orbit. Blended with a very carefully chosen type set, graphic gradient and custom photography of the team and Lloyds of London building, the end result is a piece of branding which finds the business in as distinctive a graphic style as the professional opinions they offer.