Evolution are a chain of eighteen shops around the UK selling products chiefly for the home.

Their products are from around the world and all ethically sourced. In addition, a proportion of the company’s profits are donated to Bhuddist charities.

These deeply-felt personal and ethical beliefs, along with an inspiring work ethic, have resulted in a great partnership as we’ve devised this new identity.

The first new store opened in Oxford in early October 2013 as part of a complete redesign of the store and the new brand has begun to appear all over the UK alongside the new store refits – with several more planned for 2015.


Alongside the process of creating the brand identity we have also designed the a new e-commerce site for the brand which covers hundreds of their products.

A large and ongoing project, the site continues the feel of the stores with bright colour and soft shapes.


‘We worked with Richard and his team to create a new brand identity for Evolution in 2013, and then the design of our new e-commerce website. It was a pleasure working with them all. Richard was very hands on, meeting with us and visiting different parts of the business to really get a feel for us. He understood how important retail brand is and really did everything he could to get it right for us! He was always enthusiastic, professional and keen that we be happy with the final result. He worked very well with our e-commerce site designer and the collaboration ended with a website we were very proud of. I love our logo and design concept which inspired our new instore design. I highly recommend Richard and his team.’

Aryajaya Robyn Smith, Retail Director, Evolution