Freedman + Hilmi

Freedman + Hilmi is an independent law partnership based right in the heart of retail London. That’s the perfect place to be, as the firm specialises in all aspects real estate transactions, especially commercial and retail property.

Following a merger, we were approached by the new partners to design a totally new identity for the business. Our new design uses the negative space within the letterforms to create a memorable an instantly recognisable graphic icon.

The new brand appears on every client touchpoint, beginning with office signage and then on to security lanyards, stationery, pads and pens.

Overall, the Freedman + Hilmi project is a great case study in continuity and considered execution of a brand design.

Freedman + Hilmi website

Central to the launch has been a new company website which uses video as the central design proposition welcoming visitors to the centre of London.

Then the site talks through clients through the services of the business in the matter-of-fact style tone of voice with which all communications are presented.