Working with a startup involves defining every visual aspect of the company. For KinKane Capital, this meant creating a new identity based on the expertise of a core group of three highly experienced partners.
The founders of KinKane Capital briefed us to create a design built on the notion of a ‘power of three’. With this in mind we drew a symbol which they felt captured this – and which was then spun out into a pattern that we will use across the brand as it rolls out.
Ultimately a discreet company dealing with Family Offices, KinKane Capital required a discreet, low key approach to their branding. Every element of our work for them captures this essence, including defining how we will use photography in the future, the elegant stationery and online presence.