Moonfire is a venture capital business with a particular focus on helping founders of new tech businesses within capital and finance, areas around the ‘future of work’, gaming, health and wellbeing.
We’ve been working with Moonfire founder Mattias Ljungman for over a year, initially considering the company identity, a comprehensive presentation deck setting out his vision to new investors, the template design and setup of a monthly newsletter – and then latterly a launch website.
Every venture capital firm wants to do things their own way – and that’s the way we like it too. Mattias had long used the moon/fire emojis to sign off emails and we chose to embrace this notion, then push it in a completely new direction.
As a graphic theme for the website, we pitched the idea of creating Moonfire’s own, otherworldly landscape, loosely representing their own vision. We commissioned a set of custom illustrations and entrepreneur portraits from artist Rob Ball – ensuring this unique VC firm is one-of-a-kind.
Thanks everybody for all your hard work and efforts on this. I think it looks fabulous. It’s a big milestone and now we are officially out there and on the market. Without all of your help this would not have happened.
All of you at Richard Chapman Studio have been great to work with. Thanks for all your inspiration. Your ability to take our ideas and make them into form as been an incredible process.