Smith & Brighty Passementerie

Smith and Brighty is a unique manufacturer of beautiful, bespoke passementerie.

For those perhaps unfamiliar with passementerie, we turn to Wikipedia, which says it is:
… the art of making elaborate trimmings or edgings (in French, passements) of applied braid, gold or silver cord, embroidery, colored silk, or beads for clothing or furnishings.

Our work for the brand has included an update to their existing logo, a website featuring their range of work, and a photo shoot at their workshop in Lisbon, Portugal.

What we did

Smith and Brighty website design 1
Smith and Brighty website design 2


In December 2014, we visited Smith and Brighty’s workshop in Lisbon and shot a wide range of imagery for the website and other promotional materials.

Spindles and tassles, braids and baubles, tufts and looms, we saw it all and shot the lot Рand a taster of the results are above.


A particular facet of our work we’re proud of is the design of icons and other information graphics.

For Smith and Brighty we devised a set of marques which identified the four key aspects of their work and these appear at the centre of the site with an explanation of each.

They say a picture tells a thousand words: sometimes an icon explains even faster…

Contact us

If you require design work to this kind of exacting, high spec we would be really interested in working with you.

+44 20 7351 4083