Taylor & Hart
For a 2017 launch to the American market, custom diamond jewellery specialist Taylor & Hart briefed us to create a completely new website design.
At once premium, elegant and modern, this new site is a first introduction to the new brand. We worked with the team at Taylor & Hart to define their new look through the right balance of colour, type and a clean, easy-to-use user experience.
The aim of the project was twofold – to showcase their beautiful products as well as begin to define Taylor & Hart’s style of business.
‘When we decided to rebrand from Rare Pink to Taylor & Hart, one of the first things we started doing was looking for a designer to take this project on. We started and stopped with three designers, before we were introduced to Richard and his team.
‘We had two months to go before we had to finalise our re-brand and I honestly thought we would never complete it on time – we didn’t have a single page design completed.
‘Six weeks later every single design was completed, and the quality and attention to detail was far beyond what we had expected. The team really got our brand essence and delivered a stunning UX with the aesthetic we were after.
‘Thank you so much for helping us out in our time of need. We now continue to work together on new pages as we roll out our full custom designed jewellery platform.’
NIKOLAY PIRIANKOV, CEO, TAYLOR & HART
DIAMOND PURCHASING – STEP BY STEP
Central to the success of the site are two detailed pages which explain how to choose the perfect engagement ring.
These pages walk customers through the ring-buying process – and all the options and customisations available – so they can see, on-screen, the closest possible rendering of their final chosen design.
But how to help customers with that process?
We sometimes feel that icons, symbols and logos get rather overlooked, yet are invariably they are an incredibly detailed, time-intensive part of the process. It is is a specialist skill and one we feel very proud of. For the Taylor & Hart project we designed every single icon for each ring and diamond.