Taylor & Hart

We have worked with custom diamond jewellery specialist Taylor & Hart on every aspect of their international brand rollout.

Taylor & Hart is defined by an approachable, elegant feel which we’ve created in collaboration with their team, choosing the right balance of colour, imagery and type – resulting in a clean, straightforward user experience.

At once premium, elegant and modern, their website expands and evolves as the user creates the ring they want, accommodating every possible design permutation without ever seeming overwhelming.

From the start, we have aimed to showcase Taylor & Hart’s beautiful products in the best possible light – and in so doing define their style of business.

What we did

  • Launch website design
  • 'In-house' web team
  • Information graphics design
Taylor & Hart website design 1
Taylor & Hart website design 2

‘When we decided to rebrand from Rare Pink to Taylor & Hart, one of the first things we started doing was looking for a designer to take this project on. We started and stopped with three designers, before we were introduced to Richard and his team.

‘We had two months to go before we had to finalise our re-brand and I honestly thought we would never complete it on time – we didn’t have a single page design completed.

‘Six weeks later every single design was completed, and the quality and attention to detail was far beyond what we had expected. The team really got our brand essence and delivered a stunning UX with the aesthetic we were after.

‘Thank you so much for helping us out in our time of need. We now continue to work together on new pages as we roll out our full custom designed jewellery platform.’

Nikolay Piriankov
CEO, Taylor & Hart

Taylor & Hart website design 3

DIAMOND PURCHASING – STEP BY STEP

Central to the success of the site are the detailed pages which explain how to choose the perfect engagement ring.

These pages walk customers through the ring-buying process – and all the options and customisations available – so they can see, on-screen, the closest possible rendering of their final chosen design.

But how to help customers with that process?

We sometimes feel that icons, symbols and logos get rather overlooked, yet are invariably they help the user – so have to be right. Designing icons is an incredibly detailed, time-intensive process, a specialist skill we feel very proud of. For the Taylor & Hart project we designed every single icon for each ring and diamond.

Taylor & Hart website design 4
Taylor & Hart website design 5

Contact us

If you require design work to this kind of exacting, high spec we would be really interested in working with you.

+44 20 7351 4083
info@richardpchapman.com