Woodville Litigation Funding

Keen for a new brand and market position, specialist lending business Woodville Litigation Funding approached us to deliver a radical rethink to their visual design.

Our response was a highly graphic new approach which begins with an immediately memorable, geometric identity. The base shapes of the design are then expanded first to a set of patterns, then to a more literal typographic approach highlighting Woodville’s straightforward approach to business.

This idea then travels across a wide set of marketing materials, focussing on documents such as one-page loan notes, application forms and informative literature intended to demystify the ‘after the event’ insurance lending in which they specialise.

The new website takes the graphic branding one step further, bringing it to life with a set of custom drawn digital animations, delivering a bold and engaging online experience.