Branding and web design for financial services
A new motto: invest, design and grow
When we receive a financial services web design brief it’s often with a request for a style that can best be described as ‘classic – with a twist’.
Invariably their partner companies, clients and suppliers think the same way they do – that a formal, elegant approach suits their industry best… but they also need to stand out.
It’s this understanding of a relevant form and style alongside the personalities driving our clients forward that forms the basis of any best practice website design work for London’s busy finance industry.
We are currently acting for:
– private family offices
– real estate investment firms
– angel investors
– venture capital firms
Does your branding and website need a refresh…?
Please call us on 020 7351 4083
Oxford Investment Consultants’ website – an example of best practice financial services website design
A city livery
Legendary businesses in the City of London such as Goldman Sachs, Bloomberg and Barclays as well as countless Hedge Funds, Investment Management companies as well as Accountancy and Legal firms tend too tack to a more corporate design style – and it’s a school of design we’re familiar with. But it’s also important to remember that although this style will be on brand, no client likes to be bored by their new website.
We believe the best way of managing a sound response to such a brief is to pair a creative, modern design layout with a minimal and elegant creative approach.
A new kind of city livery: one that deploys this clean approach and is also forward-looking and ideally long-lasting.
Longwall Venture Partners LLP – our brand design at their offices
A sound new business strategy
Our experience again and again is that many Financial, Legal and Accountancy firms tend to dismiss the influence their website can have – an opinion we think could be worth reconsidering.
This negative view towards websites is often formed because key marketing personnel are so flat out focussing on the management of vital existing clients that new opportunities can often be passed by.
But the influence a website can have is worth looking at… and here’s why.
- Firstly, the sheer number of your potential clients who, at a loss to know who to hire to assist them, just resort to a straightforward Google search, is staggering. Without a persuasive web presence, never mind one that has plenty of relevant content about key services and thus ‘search engine-friendly’, these clients can evaporate.
- Secondly, that site needs to be kept fresh, both from a design and content perspective. This is the tough one for a time-poor marketing team. Keeping content fresh (via News posts, or a regular cycle created by the turnover of financial reporting) won’t just appeal to the ‘random’ Google searcher but possibly even more to the people you really want to persuade: who have been referred to your site.
If when they arrive at the website and it’s a few months (or, worst case scenario, and not at all unusual: years out of date) they invariably just move on.
Our advice: work on the design and content on an ongoing basis with the same energy as you apply when looking after existing financial services or legal clients. We assist many of our clients with this process and managing the content so it is fresh and relevant.
Montrose Capital’s website – an example of best practice financial services website design
Good financial services web design infers trust
It’s often assumed that your regular clients will never visit your website – why would they? they already know us, goes the logic – but we believe this is not a safe assumption.
Simple instances like using the site to find your office via the map on your Contact page or hunting your number quickly when they a client is simply picking up the phone, are incredibly common. Then, when the site appears and… it’s that same one they remember from five years ago, they could be mistaken for thinking that your business had begun to let things slide.
Logic follows: if the site has been neglected, what else is?
When a Financial Services firm’s website is in tune with all the other design elements in its ‘world’ and feels like a natural continuation from the design of letterheads or the signage at reception, that website can be as logical a business tool as a business card.
We consider consistent branding as essential a part of the business process as the handshake at a meeting. With all these elements in tune, your website can deliver something incredibly important: trust.
‘We were recommended to Richard by an advisor and asked for help in a website redesign and redevelopment.
‘Richard and his team went to great lengths to understand the purpose of the product and then offer suitable design alternatives, none of which we would have arrived at without his help. The final product is a clear, efficient company website which is user-intuitive, well-presented and adaptable for future modifications.
‘Achieving a simple result is a complicated task and this is what Richard excels at! The studio’s work exemplifies forward thinking and good design.
XAVIER THOMA, CEO, MONTROSE CAPITAL
Build something different: build client relationships
Many Financial Services firms today are after an online presence that is a little more diverse and interactive that what has gone before.
That’s not to say that we’re talking about a radical re-appraisal of their business online, or that the site is going to be avant-garde in design terms, but rather that it harnesses modern technology in a way that services their clients better.
The kind of services that firms like financial analysts or hedge funds could offer include;
- Client login areas allowing for the download of financial records
- The inclusion of Investor Relations areas, as your business goes public and has to comply with stock market regulations
- Pop-up ‘agree / decline’ Terms and Conditions panels on the homepage to comply with FCA regulations
- Plus, we believe all websites today should be designed and built to be completely responsive, and work on platforms from smartphones, tablets, laptops and of course the wide-screen monitors used in all financial services businesses today.
Mansford LLP – an example of best practice financial services website design