Branding and web design for interiors specialists

Interior? Meet graphic!

We absolutely love working with other creative businesses. In recent years we’ve worked hard to build something of a niche helping companies who ‘do beautiful things with houses’.

This interest started with working for Icon Architects, a local specialist firm near our office in Fulham, west London. We’ve now been working with Warren and Mark at Icon for some years, and (as is often the case with our clients) we have been lucky enough to work with their friends and suppliers.

Having moved to the Chelsea Design Quarter in 2014 – a stone’s throw from the interior design village of King’s Road, Lots Road and Chelsea Harbour Design Centre itself – we’re very much enjoying working with our new neighbours.

1. Interior designers

In our work we more often than not work in two dimensions: essentially we design flat things. So it’s always fantastic working with our colleagues in the three dimensional field.

A great project we completed for Indigo Design Associates was a fresh identity and new web presence. The identity was a fairly simple crisp one, but a piece of work that gave the company a completely new look to their clientele old and new;

Indigo Design Associates: an example of our work in brand icon and logo design

Following agreement of the identity, we followed Indigo’s brief to create a ‘frame for our work’ where the website and its navigation allowed the users’ primary focus to be on their work and its detail.

We took the idea of ‘the frame’ quite literally here, devising a responsive site with a graphic device which held their brand and its contents together.

Indigo design associates website design 2

Indigo Design Associates: an example of our web design for interiors specialists

As part of our ongoing work for Indigo Design Associates, we regularly add new project work to their website, meaning it remains a living, growing portfolio. We advise this sort of approach for all our clients. Websites shouldn’t be static or unmoving, rather something that is constantly improving and expanding.

We’ve recently expanded our portfolio of interior designer clients to include Kensington-based practice Church & Rose. The firm specialises in an interesting combination of urban chic apartments and country homes, often in Scotland. Our work for the firm has included new branding and a smart portfolio website

Church & Rose: an example of our work in brand icon and logo design

Church & Rose Web Design 1

Church & Rose: an example of our web design for interiors specialists

Church & Rose Web Design 2

Church & Rose: an example of our web design for interiors specialists

All our sites are fully editable, allowing clients to add new work as they go, though some simply prefer to send us over a collection of new work and ask that we do the work – which of course is our pleasure given the beauty of their contents.

See more of our work for Indigo Design Associates
Visit the Indigo Design Associates website
See more of our work for Church & Rose
Visit the Church & Rose website

2. Building a vision

Continuing a logical path from architect and interior designer, it’s important to have a team to execute their vision.

It was our great pleasure to work with Lifehouse Design and Build to give them their first new website in nearly five years. Paring away text and distractions, we focussed on images of their stunning work, alongside an ornate brand design at the centre of this homepage design below;

Lifehouse website design 1

Lifehouse Design and Build: an example of our web design for interiors specialists

Lifehouse Design and Build: an example of our web design for interiors specialists

Research had shown that a good proportion of Lifehouse’s clientele tended to select their contractors using personal recommendation and would review these at home, usually on a tablet or laptop. Given this important criteria, we devised a site which would work particularly well in this environment.

Central to the design are clean blocks of text positioned over eye-catching imagery. A slight tension we find is that our clients are (very) keen to be easily ‘discoverable’ by search engines, but this involves decent chunks of copy describing their work, which they are less thrilled by. It’s always a goal to find a way of balancing these two requirements, and one which works well here.

See more of our work for Lifehouse Design and Build
Visit the Lifehouse Design and Build website

3. The right specialist for the job

Bespoke cabinetry

Having worked with Toby and Georgina at River Woodwork some years ago, it was a real treat to hear from them again with a brief to totally re-imagine their website. With River Woodwork in such hot demand, the purpose of the site was less as a major promotional push, but more as an ongoing record of their incredible work.

We were also very fortunate that in addition to the beautifully composed room feature photographs (there’s a niche industry in the photographic business who keep very busy at this sort of work) their creative and industrial processes had been documented in a series of fantastic black and white shots.

River Woodwork website design 1

River Woodwork: an example of our web design for interiors specialists

While we kept the room-set type photos at the centre of the portfolio, it was a real pleasure to contrast these with a more documentary style elsewhere, for instance on the ‘About’ and ‘Design Process’ sections of the site.

A truly pure portfolio site is rare, as many interiors specialists understandably must focus on the promotion of their work to new customers and the web as a whole. However River Woodwork’s site does both, for us, despite avoiding what are necessary online sales tools like a blog or social media.

See more of our work for River Woodwork
Visit the River Woodwork website

The perfect wooden floor

Working with family business Floor Seasons, we created a new online catalogue and showcase for their exquisite products. Covering wooden floors of every conceivable taste, their attention to detail and curation for each customer is inspiring.

The new website includes their full set of flooring, with the ability to filter the huge range by finish and colour, and then flip between images of a close-up of their product and the finished object in situ.

Floor Seasons Website design - home

Floor Seasons: an example of our web design for interiors specialists

Floor Seasons Website design - tablet

This site marks a part of an ongoing quest for us – to work with more members of the esteemed Chelsea Design Quarter on our doorstep here in SW10.

Having worked so widely on all manner of projects focussed web design for interiors specialists, it’s a privilege to now be a local design house working with a premium business such as Floor Seasons.

See more of our work for Floor Seasons
Visit the Floor Seasons website
James Holderness Landscape design website design 1

4. (Not just) another English country garden

While it’s not strictly speaking an interior exactly, many people regard their garden as a room of their house. Certainly, any room that has windows which look over a garden might feel it’s a natural extension of the space. So while it’s a bit of a stretch, we’re very happy that James Holderness Landscape Design is featured here.

… and we love working with landscape designers and the companies that execute their vision – and would love to do more work of this kind. We have aspirational green fingers, what can we say.

Having completed a site for James some years ago that was more limited in scope, James asked us to rework his online presence entirely to focus on the wide scope of his work which had expanded beyond London clientele to focus on work internationally including Ibiza and the Caribbean.

James Holderness Landscape design website design 2

James Holderness Landscape Design: an example of our web design for interiors specialists

The new site is as tablet-friendly as we could make it, knowing full well that James’s clients are most likely to be swapping his credentials via email and text. We were keen that in addition to the great photos, it was super-clear that the work – and thus skills – available were broad and extensive, so the navigation was put more front and centre to emphasise this.

A site like James’s offers ample scope for expansion over time, both in terms of new projects and other genres of work. In particular we liked the idea of a client arriving at the site and deciding that they would like a general review, so tapping on the ‘highlights’ section.

See more of our work for James Holderness Landscape Design
Visit the James Holderness Landscape Design website

5. Trims and finishes

The firm of Smith & Brighty Passementerie was revived to great success in 2013, by founder Jane Brighty. With a few mutual clients, we met up and discussed a new website. Jane was keen to start gently, focussing on a ‘calling card’, one-page site explaining core services with lots of beautiful photos.

We had two small problems, however – there were no photos, and the passementerie was all hand-made in Lisbon.

Fortuitously, Richard had a holiday planned in the Portuguese capital, and so we held off launching the site a few weeks til he had been, visited the workshop and taken a wide range of shots for the website.

Smith and Brighty website design 1

Smith & Brighty Passementerie: an example of our web design for interiors specialists

Smith and Brighty website design 2

It’s a simple website, but works well for a niche business with a specific set of core services, so fulfilled the brief well.

The bold photography helps a lot, allowing the tradition and classic approach to creating passementerie to shine through, all the while making it clear that it’s a craft that is very much still alive and working hard.

With clients around the UK and beyond, Smith & Brighty needed their foothold on the web so that those ‘in the know’ or generous enough to pass around the name of the company, could easily locate Jane and her team to place an order. Ultimately this simple process of creating a portfolio to make it easier to spread the word about the work of a creative business is what makes a bespoke designed website, large or small, such a sound investment.

See more of our work for Smith & Brighty Passementerie
Visit the Smith & Brighty Passementerie website