Startup business logo design

Brand personality gives your business an outstanding start

A startup business logo design is a critically important undertaking. We often find that for the entrepreneur concerned, having done often huge amounts of due diligence on business plans, product development, as well as putting in place seed funding – the brand is often something that is left to the last minute, or as an afterthought. We can help avoid such a last-minute approach by preparing carefully, working with you and ensuring every aspect of the visual look of the start-up is in place well ahead of launch.

The visual look of a business is the moment where everything starts to become real. Remember, your customers and investors may like hearing about your ideas, but when they see your logo is the moment they really take you and your project seriously.

This page covers are a series of projects we’ve created from scratch for startup businesses, along with a brief background to each. Our work doesn’t just cover branding either – we usually combine such a project with the launch of a website as a single undertaking.

Considering a startup business logo design project?

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Alpenglow is a phenomenally successful emerging skiing holiday company.

We’ve been involved with this project since the outset – devising every aspect of their launch beginning with the logo design. This distinctive brand, for that is what it needed to be, has been a real hit, appearing on company literature, stickers and apparel.

The major part of the project was the brochure website which is where the company really took off – more information on that is at the link below.

Read more about the Alpenglow startup logo design project

London Base

London Base is a property management service chiefly aimed at investors who own a portfolio of apartments and studios and let them using online services such as AirBNB or HomeAway.

We created the launch identity for the business inspired by the classic door knockers of London (particularly 10 Downing Street). Our lion is also a sly nod to the South African heritage of the business founder.

Read more about the London Base startup business logo design project

Harrier Partners

Advising companies, management teams, entrepreneurs, family offices, private equity funds and governments, Harrier Partners are a unique financial services consultancy.

The management team at Harrier approached us to relook at every aspect of their brand – and our response was a strong, geometric identity that blends their namesake bird of prey with an almost mathematical sensibility.

Read more about the Harrier Partners startup logo design project

Alessia Nicolini Fashion Consultancy

Following a personal recommendation, we were approached by Alessia Nicolini  to discuss original branding design and a bespoke website design for her fashion and wedding planning consultancy.

Inspired by the idea that everything Alessia works on is a personal, creative project, we decided to propose a calligraphic identity that captures the elegance and clarity of the vision she brings to every project.

Read more about the Alessia Nicolini startup logo design project

Joost Engines

The Joost Outboard is the brainchild of engineer Ollie Jukes. With a novel, yet simple design, the engine has around 70% fewer parts than the competition and is about a third of the weight. It’s going to make a lot of boat-owners very happy.

While the launch product on the website is the Outboard, a wide range of potential applications is being considered for the engine. As such, we didn’t want to stick to a brand design that was too aquatic.

In the end, the idea of the letter ‘J’ which resembled a bird was chosen as an idea which gave voice to the name and lightweight spirit of the engine. This was paired with a yellow and black colour palette which are intended to be seen from a significant distance.

Read more about the Joost Engines startup logo design project

LiNa Energy

At an outpost within Lancaster University in the north of England, LiNa Energy are working on the future of battery technology. We were intrigued to visit their labs and photograph the work going on there, featured in a new website for the startup business.

As well as designing the site, we’ve also worked on a new logo. With a play on two L-shapes creating a plus symbol, a really lovely identity has come into being. We’ve also rolled this new brand out onto investor presentation decks, electronic templates and email signatures.

Read more about the LiNa Energy startup logo design project

Working on a startup project?

We’d love to help you realise your business ambitions with strong branding design, including –

  • a distinctive launch logo
  • a modern website showcasing your business to the world
  • a convincing, clear slide deck to present to investors and clients
  • that all-important business card

Give us a call on 020 7351 4083 or email direct