Luxury hotel identity, print and web design
An experienced, creative team providing great solutions for elegant settings
At luxury hotels, every detail contributes to the brand experience — and we understand that instinctively. More than simply responding to briefs, we anticipate needs, working closely with in-house teams as trusted creative partners.
We’re well-versed in working within precise brand guidelines while still delivering standout design that will surprise and delight. Nowhere is this more important than in the ongoing design of menus, one of the most visible and frequently handled touchpoints of your brand.
This page showcases a selection of our work with luxury hotels, starting with our successful partnerships with the Bulgari Hotel and Rosewood in London. The highly successful HR website is perfectly on brand, while our menu work offered a clever update that over-delivered. We know the realities of hospitality: designs must not only look beautiful but perform beautifully too. That’s why we propose materials with longevity in mind, ensuring they retain their premium look with hard-wearing materials that improve with age.
Our expertise
Bulgari Hotel London
Brand culture is at the heart of a luxury hotel – everything they create must align with this. However, this output can neatly be divided between the customer-facing and corporate world.
Marketing led client-cantered design tends to be handled centrally, often by a large design agency who follow a set pattern of brand guidelines as the hotels are rolled out internationally.
However there’s another requirement of work which we’ve recently been focussing on – the need to staff the best hotels with the best people. This digital project for the Bulgari Hotel in London’s Knightsbridge is one such example.
We were approached by the HR team at the Bulgari who needed a stand-alone website listing all available job opportunities at the hotel.
The core values of the Bulgari brand were central to our design approach. As they say at the hotel, ‘the team are the living embodiment of their brand’.
The careers website for the Bulgari Hotel London
The careers website for the Bulgari Hotel London
Technical details about the website project
Technically, the website is built with a totally custom design which matches the Bulgari brand and sits in creative lock-step with the customer-facing website – and indeed links to it.
The site has been built to be totally responsive, working across every platform. It also has a customised, easy-to-use WordPress editing facility. This simplicity is incredibly important given the busy nature of the hotel and its constantly changing staff requirements.
The courtyard of Rosewood London
Rosewood London
Based in Holborn amid an Edwardian Grade II-listed building, Rosewood London is is one of the most refined five-star hotels in the capital, blending English heritage with contemporary sophistication.
Our work for Rosewood began with the beautiful new leather-bound menus for Scarfes, London’s finest cocktail bar, that was nominated for a Solutions Award for Best Design.
We have also created a pair of menus for the elegant Mirror Room using cool grey tones and a silver blocked design for their All-Day Dining and Art Afternoon Tea menus.
Street-facing menus at Scarfes Bar, outside Rosewood London
Custom-design leather bound menus at Scarfes Bar – part of Rosewood London
Custom-design leather bound menus at Scarfes Bar – part of Rosewood London
Elegant menu design for the Mirror Room at Rosewood London
All-day dining menu design for the Mirror Room at Rosewood London
London Base
London Base provide a fresh approach to modern tourism. A digital startup, they offer a short let service for elegant premium apartments across London.
As London Base launched, we were commissioned to develop from-scratch branding for the business that echoed something iconic of our legendary city. We chose the door knocker of 10 Downing Street – which has now appeared on a series of customer-facing, elegant folders which contain all the background detail to their properties. These exquisite binders are wrapped in chocolate brown leather and stamped with the branding using a silver foil emboss.
Custom design leather-bound welcome folders for London Base
Custom design leather-bound welcome folders for London Base
FBR Hotel Consulting
Our work in the hotel industry extends beyond the hotels themselves, but also ancillary businesses who offer services such as PR and Marketing. A great examples of this is Italian hotelier Flavia Brutti Righetti, the founder of FBR Hotel Consulting.
Since FBR launched we have completed a wide-ranging set of work for the business starting with the development of its visual identity and the extension of that to a portfolio website.
The FBR website includes a stunning portfolio of each hotel the company represents, including long-form pages with a range of outstanding promotional photography.
The FBR Hotel Consulting website
The FBR Hotel Consulting website
Time for a design update?
We’d love to help your hotel marketing team reimagine your print design or apply your branding in a better way. Why not get in touch and we can discuss your project – then deliver on time and on budget.
Give us a call on 020 7351 4083 or email direct