Our team

Richard Chapman Studio is a team of inventive branding and website designers based in our Chelsea studio on King’s Road.

Richard Chapman

Creative Director

Following training at the (then) London College of Printing and a design degree at Goldsmiths College, Richard, imagining a future designing beautiful magazines, worked at London publications such as World of Interiors, House & Garden, Tatler and Vogue and then in New York City at Premiere and New York magazine.

However, destiny had different plans and in 1999, he joined Conran Design Group. During his four years there he worked on clients as diverse as Shell, First Choice Holidays, the Royal Mail, Citroën, Ideal Standard and Sainsbury’s.

In 2003 he left Conran to form his own consultancy which as it has grown has become Richard Chapman Studio. The company has gone on to design for high-profile clients such as German manufacturing icon ORIS, Bulgari Hotels, global businesses such as MovePlan, Langham Hall and Yamaha… as well as a wide range of thriving, diverse firms who have been working with the company for many years. Closer to home, one his most satisfying recent projects has been for nearby architectural gem the Sands End Arts & Community Centre. In September 2023, the studio celebrated twenty years in business.

In addition to his work as creative director, Richard serves as Chair of the Shine School Media Awards, the primary charitable activity of the studio.

In his free time, Richard spoils his niece and nephews, travels widely with friends and is a keen photographer.

Kristina Høiby

Senior Designer and Creative Project Manager

Originally from Oslo, Kris studied Visual Fashion Communication & Graphic Design at VIA University College in Aarhus during her ten years in Denmark.

Before moving to the UK, Kris worked at IMPACT Commerce in Copenhagen where she spent two years as a Senior Digital Designer managing all in-house creative including social media, animation and web design. Prior to that, she worked at media agency Carat.

Kris’s work for us is wide ranging, often with an illustrative angle. Her most recent work for us includes the interior design practice Tomèf, medical services firm BeSure Testing and devising the creative scheme for this year’s Shine School Media Awards.

As if her creative work at the studio wasn’t enough, Kris is a keen artist and likes to paint and draw in her free time.

Jake Brandford

Senior Designer

Hailing from North London, Jake originally trained as an Industrial Designer at Loughborough before changing his focus to graphic design.

Before joining us, Jake had worked for four years as a freelancer, focussing on identity and branding, advertising and animation design. He’s particularly interested in the ways brands can be applied to different media, from something as simple as a business card to vehicle branding or way-finding. He is highly specialist at custom typography, particularly when applied to brand identity.

Jake’s work for us has covered a wide range of our clients including branding for renowned antiques dealer Brownrigg, battery tech startup LiNa Energy, boutique investment firm Tellworth and the identity and website for Green Structural Engineering.

A recent highlight of Jake’s work has been a complete identity concept and branding system for Guardian journalist and broadcaster Owen Jones‘s YouTube channel. This is applied on a weekly basis as the title sequence for films and documentaries to an audience of tens of thousands.

Sam Purcell

Senior Designer

Originally from Putney, just down the road from the studio, Sam studied Fine Art at Newcastle University and Trans-Media Art under Brigitte Kowanz at the University of Applied Arts, Vienna.

Sam joined us from Spitfire Audio, where he worked in-house working across UI and product identity. Before that, Sam worked across a range of agencies and clients including Studio Frith, Cambridge Audio and Cog Design.

Sam’s work for us covers a range of disciplines including branding, print layout and web design for a range of clients including most recently Bella Figura Music and Veld Capital Partners.

In his spare time, Sam runs Blank Mind, his own independent record label.

Kyle Duncan


No stranger to our many web clients, Kyle has worked with us for over fifteen years building countless websites, from one-page-startups to encyclopaedic global business hubs.

With an intuitive, thorough depth of knowledge of the way we work that goes beyond what might be expected of a web developer, Kyle is an integral and invaluable asset to our team.