Strataphy – Saudi Arabia
An initial briefing with Ammar Alali, CEO and Founder of Strataphy, made clear a challenge to rethink the firm’s identity ahead of a major fundraise.
The firm, based in Al Khobar, eastern Saudi Arabia, specialises in delivering high efficiency, low carbon cooling at utility scale while significantly reducing water use for large commercial facilities such as data centres. With massive AI-driven growth forecast in the years ahead, we saw huge potential in the logo to match the professionalism of the many organisations the firm would be dealing with.
Our new design bends the earth’s strata around a signature S, applying longstanding brand colours that were hugely symbolic to Ammar and his team.
The finished logo was swiftly applied to their existing website and has already appeared in many business situations including their recent series of agreements with the Saudi government in the race to provide efficient, scalable and sustainable data centre cooling.
“We had wanted to create a new better looking identity for Strataphy, but it was when we connected with Richard and his team that we really started to look at this exercise from a completely different angle.
“We asked ourselves;
How do we represent what we do?
How do we tell our story?
And how do we do both, simply by looking at our logo?
“The team took a ground-up approach and as a result both the purpose of the exercise and the outcome completely changed, for the better.
“Richard and his team went above and beyond. To not just come up with a design but a way the identity should be represented in internal and external communication as well as social media.
“That’s something we’re extremely grateful for. We highly recommend working with Richard Chapman Studio and for us, they are always going to be the agency to work with, when it comes to our PR needs.”
Ammar Alali
CEO, Strataphy
Contact us
If you require design work to this kind of exacting, high spec we would be really interested in working with you.
+44 20 7351 4083
info@richardpchapman.com
