Searching for the perfect fit: rebranding an executive search firm

rebranding an executive search firm

Over the past few months we have been working with executive search business Fraser Giles Partnership. With extensive expertise with the hospitality, retail, travel and leisure sectors, they spend their days finding the perfect people for the perfect roles.

In fact for this particular design agency, they were the perfect client. It’s as though, enjoying a ‘good fit’ by instinct every day, they just knew. We began our work for Fraser Giles Partnership with a brief for a new website but that proved to be just the starting point for this project rather than the defining parameters.

By the end of our work we will have effectively been rebranding an executive search firm – but in such a way that it enhances rather than departs from where they’ve been.

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Northbank Talent launches – a new media brand design

new media brand design

At the end of 2017 we were approached to work on the total re-brand of literary agency Diane Banks Associates. After over two years of planning, the management team had decided to fundamentally re-consider their business offering.

Today if you’re an author you don’t just write a book and then retreat back to your desk to start on the next one. There’s a world of talks, tours, social and traditional media where the lifespan of your work is extended.

With this, the traditional notion of a literary agent has fundamentally shifted… to one of thought leaders across multiple disciplines and exposure. The notion then is to take on clients with a far wider set of disciplines. This was no ordinary creative project – we were creating a new media brand design.

The end result of all this preparation is now revealed – and it’s called Northbank Talent Management.

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The Bulgari sparkler – a foray into luxury hotel web design

luxury hotel web design

Having worked for both luxury hotels and a wide range of corporate businesses over the years it seems logical that we might somehow combine the two. I must admit I never saw how we could creatively exploit the link – until recently.

My thinking has been that with a strong brand culture, most of the larger hotels in London logically focus their online presence on their customers. Then, invariably this sort of marketing-led creative work is handled centrally at a headquarters in, for instance, Milan or New York. But hotels are a business like any other and require a corporate side to their branding.

The first requirement of this is usually the part that makes the hotel tick – staff resourcing. It’s this interesting crossover of corporate and luxury that recently led us into our first luxury hotel web design project – for the Bulgari Hotel in Knightsbridge.

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Smarter, lighter, faster – the Joost Engines brand launch

We often tackle projects which are related to one another. For instance, it’s only natural that one interior design-industry project to lead to another. Ditto the legal or financial sectors. Those guys in particular only trust you with work if you’ve got a track record in the field.

Then, something completely different comes along.

There’s a connection through our long-time client Longwall Ventures, but still. We’re talking about the outboard motor engines of speedboats.

Introducing: the Joost Engines brand launch.

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New legal brand design – for Freedman + Hilmi

new legal brand design

One of the great things about having ‘been around’ a while is that we tend to experience growing with our clients.

While we’ve completed plenty of identity design over the years, this project I am writing about today covers two rather fantastic ‘firsts’ for us.

The work completes a completely new legal brand design. It’s also the first project that we’ve completed after a merger.

In this case it’s the blending of our long-time client Freedmans Law and Hilmi+Partners, engaged in similar work to do with commercial real estate.

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New year, new brand identity

There is little designers dislike more than taking their own medicine. And the old chestnut of when to update your own brand or website is the bitterest kind.

The diagnosis tends to be for a good measure of double standards! It’s fine for everybody else to stay modern and at the cutting edge, but the thought of taking your own branding to that place (wherever it is) is a well worn path so narrow it’s almost a… tightrope.

Cutting edges and tightropes aren’t really that compatible.

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