Comprehensive brand and web design for fund manager Baker Steel

When I talk to new clients, one of the first things I tell them is that we’re passionate about type. We understand that not every business can commission their own custom typeface – and with the enormous variety of incredible new hand-honed alphabets out there, I am not sure you need to. Why do I believe in this… and why I am I bringing it up now? Because I believe great type helps a business stand out, and when it comes to talking about what you can do for your clients, that statement might as well be beautiful, right? We’ve just completed a striking, year-long milestone project defining the brand and web design for fund manager Baker Steel which does just that.

It’s fantastic to see the project out in the world at long last (though it’s already seen action at an international trade fair, in print advertising and even appeared on a tote bag) but with the website finally launched, it’s time to reflect on a great piece of work which, guess what – stands out because it has incredible typography at its heart.

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