Brand planning for 2019: find space to figure out what’s next

brand planning for 2019

The dog days of August are a precious resource. Clients and team members are taking time off. The phone isn’t ringing quite as much. Some might rejoice in the peace and quiet.

But for anyone who considers themselves a forward planner this is one of the best times of the year to chew the end of a pencil and have a bit of a think.

How have things gone?
Did that new year launch work out?
Is the carefully-written, long-term business strategy at the bottom of a drawer still gathering dust?
What’s next?

Should we – big gulp! – be doing a spot of brand planning for 2019?

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A great example of Management Consultancy brand and web design

Management Consultancy brand and web design

I’ve been thinking lately about what management consultants do. My conclusion wasn’t a particularly revolutionary one: namely that ultimately a good consultancy will ensure that the right people are in the right place in a business, so it works and grows in the most effective way.

But this idea – of talented people being at the heart of ensuring a business works better – particularly struck me while we were completing a project for AlgoMe Consulting. They have spent the past couple of years building an online platform that matches people with career opportunities, mentoring relationships and the kind of professional networking events that can be so effective in business life.

Our brief from AlgoMe was to build on this, creating a management consultancy brand and web design project – utilising the creative work from the platform and defining them as a standalone business.

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Design for charities: our work for the Shine School Media Awards 2018

design for charities

Every summer at Stationers’ Hall in the centre of London, there’s a day of creative celebration. The Shine School Media Awards rewards the talent of secondary school students around the UK who are working, sometimes entirely outside their schooldays, to better themselves and forge the path to their future career.

We’ve been a contributor to the Awards programme now for five years, giving our time to this fantastic endeavour.

It’s a great portfolio example of our work when we design for charities.

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Searching for the perfect fit: rebranding an executive search firm

rebranding an executive search firm

Over the past few months we have been working with executive search business Fraser Giles Partnership. With extensive expertise with the hospitality, retail, travel and leisure sectors, they spend their days finding the perfect people for the perfect roles.

In fact for this particular design agency, they were the perfect client. It’s as though, enjoying a ‘good fit’ by instinct every day, they just knew. We began our work for Fraser Giles Partnership with a brief for a new website but that proved to be just the starting point for this project rather than the defining parameters.

By the end of our work we will have effectively been rebranding an executive search firm – but in such a way that it enhances rather than departs from where they’ve been.

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Northbank Talent launches – a new media brand design

new media brand design

At the end of 2017 we were approached to work on the total re-brand of literary agency Diane Banks Associates. After over two years of planning, the management team had decided to fundamentally re-consider their business offering.

Today if you’re an author you don’t just write a book and then retreat back to your desk to start on the next one. There’s a world of talks, tours, social and traditional media where the lifespan of your work is extended.

With this, the traditional notion of a literary agent has fundamentally shifted… to one of thought leaders across multiple disciplines and exposure. The notion then is to take on clients with a far wider set of disciplines. This was no ordinary creative project – we were creating a new media brand design.

The end result of all this preparation is now revealed – and it’s called Northbank Talent Management.

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The Bulgari sparkler – a foray into luxury hotel web design

luxury hotel web design

Having worked for both luxury hotels and a wide range of corporate businesses over the years it seems logical that we might somehow combine the two. I must admit I never saw how we could creatively exploit the link – until recently.

My thinking has been that with a strong brand culture, most of the larger hotels in London logically focus their online presence on their customers. Then, invariably this sort of marketing-led creative work is handled centrally at a headquarters in, for instance, Milan or New York. But hotels are a business like any other and require a corporate side to their branding.

The first requirement of this is usually the part that makes the hotel tick – staff resourcing. It’s this interesting crossover of corporate and luxury that recently led us into our first luxury hotel web design project – for the Bulgari Hotel in Knightsbridge.

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